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Website Privacy Policy

Last updated: 7th March 2025

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This Privacy Policy applies to all personal information collected by The Sugar Hobby (we, us or our) via the website located at www.thesugarhobby.com (Website).

 

Introduction

Our website is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to showcase our products and services to you. Your data may be stored through Wix.com's data storage, databases, and general Wix.com applications. They store your data on secure servers behind a firewall. Wix's privacy practises apply to certain aspects of our website operations. We encourage you to review Wix's Privacy Policy at https://www.wix.com/about/privacy to understand how they collect, use, and protect your information.

 

What information do we collect?

The kind of Personal Information that we collect from you will depend on how you use the website. The Personal Information which we collect and hold about you may include:

  1. Contact information such as name, email address, phone number, and mailing address.

  2. Demographic information such as age, gender, and location.

  3. Payment information such as credit card details and billing address.

  4. Login credentials such as username and password.

  5. Usage data such as IP address, device information, and browsing activity.

  6. Analytics data collected through Google Analytics and Meta (Facebook) Analytics, including:

    1. Website interaction patterns and behaviour

    2. Marketing campaign performance data

    3. Conversion tracking information

    4. Advertisement interaction data

  7. Any other information provided by the user voluntarily, for example, through surveys or feedback forms.

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Types of information

The Privacy Act 1998 (Cth) (Privacy Act) defines types of information, including Personal Information and Sensitive Information.

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Personal Information means information or an opinion about an identified individual or an individual who is reasonably identifiable:

  1. whether the information or opinion is true or not; and

  2. whether the information or opinion is recorded in a material form or not.

 

If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “Personal Information” and will not be subject to this privacy policy.

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Sensitive Information is defined in the Privacy Act as including information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

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We do not actively collect sensitive information about you. However, if we were to collect such sensitive information, they would be handled with the utmost security and in accordance with the Australian Privacy Principles.

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Sensitive Information will be used by us only:

  1. for the primary purpose for which it was obtained;

  2. or a secondary purpose that is directly related to the primary purpose; and

  3. with your consent or where required or authorised by law.

 

How we collect your Personal Information

  1. We may collect Personal Information from you whenever you input such information into the Website, related app or provide it to Us in any other way.

  2. We may also collect cookies from your computer which enable us to tell when you use the Website and also to help customise your Website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies and analytics.

  3. We generally don’t collect Sensitive Information, but when we do, we will comply with the preceding paragraph.

  4. Where reasonable and practicable we collect your Personal Information from you only. However, sometimes we may be given information from a third party, in cases like this we will take steps to make you aware of the information that was provided by a third party.

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Purpose of collection

  1. We collect Personal Information to provide you with the best service experience possible on the Website and keep in touch with you about developments in our business.

  2. We customarily only disclose Personal Information to our service providers who assist us in operating the Website. Your Personal Information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.

  3. By using our Website, you consent to the receipt of direct marketing material. We will only use your Personal Information for this purpose if we have collected such information direct from you, and if it is material of a type which you would reasonably expect to receive from use. We do not use sensitive Personal Information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature, such as an unsubscribe button link.

  4. We collect and process user data through third-party analytics services (such as Google Analytics) to analyse website traffic, understand user behaviour, and improve our marketing efforts. This information may include but is not limited to your browsing patterns, device information, and demographic data. This data collection helps us enhance our services and provide more relevant content and offerings to our users. Please follow the link to Opt out

  5. To deliver targeted advertising and marketing communications: We may use your information to create custom audiences through advertising platforms such as Meta Ads (formerly Facebook Ads). This allows us to show you relevant advertisements on social media platforms and measure the effectiveness of our marketing campaigns. This may include sharing certain data (such as email addresses or phone numbers) with Meta for audience matching purposes, always in accordance with Meta's data policies and applicable privacy laws. Please follow the link to Opt out

  6. To process payments and transactions: We collect and process payment information through our payment service providers, including Stripe and PayPal, to complete your purchases and manage transactions. This may include credit card details, bank account information, and other financial data necessary to process your payment. Our payment processors handle your financial information in accordance with industry security standards (PCI-DSS compliance). We do not store complete credit card information on our servers; this sensitive data is handled directly by our payment processors.

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Cookies Policy

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalized services. Cookies are small text files that are placed on your device when you visit our website. We use cookies to:

  1. Remember your preferences

  2. Understand how you use our website

  3. Improve our services

  4. Provide relevant content and advertising

 

By continuing to use our website, you consent to the use of cookies in accordance with this policy. You can control and manage cookies through your browser settings. For detailed information about the cookies we use and how to manage them, please refer to our full Cookies Policy at https://www.thesugarhobby.com/cookies-policy.

 

Third-Party Data Services and Payment Processors

We use various third-party services to help us understand how visitors interact with our website, improve our services, and deliver targeted advertising. These services include, but are not limited to, Google Analytics and Meta Ads. These platforms may collect and process certain data about your online activity, including:

  1. Website usage patterns

  2. Device information

  3. IP addresses

  4. Cookie data

  5. Demographics and interests

 

While we carefully select our service providers, each third-party platform operates under its own privacy policy. We encourage you to review these policies to understand how your data is handled.

 

  1. Google Analytics: To understand how visitors interact with our website. Learn more about how Google processes your data in their Privacy Policy at https://policies.google.com/privacy

  2. Meta (Facebook) Ads: For advertising and marketing purposes. You can review Meta's Privacy Policy at https://www.facebook.com/privacy/policy/ to understand how they handle your information.

  3. ManyChat: a third-party messaging and marketing automation platform, to communicate with our customers and deliver our services. ManyChat's handling of your data is governed by their own Privacy Policy. You can review Manychat’s privacy policy at https://manychat.com/legal/privacy

 

While we carefully select our service providers and partners, we are not responsible for the privacy practises of these third parties. When you leave our website or interact with these third-party services, you should review their respective privacy policies to understand how your information will be handled.

 

Consent for Non-Essential Tracking

We require your explicit consent before enabling any non-essential tracking or analytics tools. Non-essential tracking includes:

  1. Marketing analytics and personalization

  2. Behavioural advertising tracking

  3. Third-party performance cookies

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You can manage your consent preferences at any time through our cookie settings panel. Refusing consent for non-essential tracking will not affect your ability to use essential website functions.

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Security, Access and Compliance with Australian Privacy Principles (APPs)

  1. We store your Personal Information in accordance with the Australian Privacy Principles (APPs) and take reasonable steps to protect it from unauthorised access, misuse, modification or disclosure. Our website is hosted by Wix.com Ltd, and their privacy practices can be reviewed at www.wix.com/about/privacy. When we no longer require your Personal Information for the purpose for which we obtained it, we will take reasonable steps to destroy and anonymise or de-identify it. Most of the Personal Information that is stored in our client files and records will be kept for a maximum of 7 years to fulfill our record keeping obligations.

  2. Under the Australian Privacy Principles, you have the right to:

    1. request access to the Personal Information we hold about you (APP 12)

    2. ask us to correct any inaccurate, incomplete or out-of-date Personal Information (APP 13)

    3. lodge a complaint if you believe we have breached the APPs in handling your Personal Information

    4. permit you to obtain access to the Personal Information we hold about you in certain circumstances (Australian Privacy Principle 12); and

    5. allow you to correct inaccurate Personal Information subject to certain exceptions (Australian Privacy Principle 13).

 

Where you would like to obtain such access, please contact us in writing on the contact details set out at the bottom of this privacy policy.

 

Overseas transfer

Your Personal Information may be transferred to and stored in overseas locations where our service providers (including cloud storage, website hosting, and customer relationship management systems) are based. We take reasonable steps to ensure that any overseas recipients of your Personal Information handle it in accordance with the Australian Privacy Principles, either through their existing privacy frameworks or through specific contractual commitments. While we implement appropriate safeguards, you acknowledge that data sent overseas may be subject to access by foreign authorities and may not have the same level of protection as in Australia.

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International Privacy Compliance

We operate under and comply with the Australian Privacy Principles (APP) as set out in the Privacy Act 1988(Cth). While we welcome users from around the world, our privacy practices are primarily governed by Australian law.

Under the APP, all users, regardless of location, have the rights to:

  1. Access their Personal Information that we hold

  2. Request correction of any inaccurate Personal Information

  3. Opt-out of direct marketing communications

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For international users, while we may transfer and store Personal Information overseas as necessary for our business operations, we will take reasonable steps to ensure your Personal Information is protected in accordance with the APP.

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To exercise any of these rights or raise privacy concerns, please contact us using the details provided in the “How to contact us about privacy” section of this policy.

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Data Breach Notification

We take data breaches seriously and will act promptly if your Personal Information is compromised through unauthorised access, disclosure, or misuse.

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If a data breach occurs, we will:

  1. Take immediate steps to contain the breach

  2. Attempt to notify affected individuals within 24 hours where possible

  3. Report serious breaches to the Office of the Australian Information Commissioner (OAIC)

  4. Where required, notify relevant overseas privacy regulators

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Our notification will include details of the breach, types of information affected, and recommended security steps.

If you suspect unauthorised access to your Personal Information, please contact us immediately at jath@thesugarhobby.com.

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Security measures

We take reasonable steps to protect your Personal Information and maintain secure business operations.

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Our security approach includes:

  1. Using trusted, secure platforms for our business operations: - Wix for website hosting and data storage - Stripe and PayPal for payment processing

  2. Maintaining strong password protocols and two-factor authentication for all business accounts

  3. Regular monitoring of account activities and transactions

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We rely on the robust security measures provided by our platform partners:

  1. Wix for website security and data storage

  2. Stripe and PayPal for secure payment processing

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Each of these providers maintains their own high-level security standards and compliance measures. While we implement appropriate security measures, no method of electronic storage or transmission over the internet is 100% secure. By using our services, you acknowledge and accept this inherent risk.

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Complaint procedure

If you have concerns about how we handle your Personal Information, we encourage you to contact us first to resolve the matter.

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Our complaint process is as follows:

  1. Contact us with your privacy concern via email at jath@thesugarhobby.com including: - Your contact details - A description of your complaint - Your preferred outcome

  2. We will acknowledge your complaint within 2 business days

  3. We will investigate your complaint and aim to resolve it within 30 days

  4. We will inform you of the outcome and any actions taken

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If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):

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There is no charge for making a complaint.

 

Opting Out of Interest-Based Advertising

You can opt out of interest-based advertising and marketing in several ways:

  1. By adjusting your browser settings to reject cookies or tracking

  2. Through the opt-out programs provided by the Digital Advertising Alliance (www.aboutads.info)

  3. By clicking the unsubscribe link in our marketing emails

  4. By contacting us directly at the email address provided below

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Please note that opting out of interest-based advertising does not mean you will no longer receive advertising - it means you will receive less relevant, non-personalised advertising. Some basic website functionality may be affected if you disable all cookies.

 

Some opt-out mechanisms use cookies to remember your choices. If you clear your cookies, you may need to opt out again.

 

Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. Updates will be effective as soon as they are posted on our website. For significant changes that may affect how we handle your personal information, we will:

  1. Update the "Last Modified" date at the top of this Privacy Policy

  2. Send an email notification to registered users (where appropriate)

 

We encourage you to periodically review this Privacy Policy to stay informed about how we protect your personal information. Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

 

How to contact us about privacy

If you have any queries, or if you seek access to your Personal Information, or if you have a complaint about our privacy practices, you can contact us through: jath@thesugarhobby.com

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